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Step by Step Guide to Optimising your Profile on LinkedIn

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This article covers everything an entrepreneur looking to optimize their LinkedIn profile needs. The steps apply to entrepreneurs, startup founders, and business owners.

1) Setting up your LinkedIn profile:

To optimize your LinkedIn profile, you first need to set it up. This article includes filling in the basics, such as who you are, what you do, where you work, what your LinkedIn URL is, and ensuring that your LinkedIn account activity matches everything you have on your LinkedIn profile.

2) Optimising Your Work Experience Section:

The next thing on the list is optimizing your LinkedIn work experience section. To do this, you need to ensure that all of the information on LinkedIn is accurate. You should also double-check on LinkedIn that all of the work experience information matches your Linkedin URL so it doesn't lead to a dead page or any other type of error page.

3) Optimising Your Experience:

The third step is ensuring your LinkedIn experience looks impressive and professional. Include certifications, interests, awards, accomplishments, education level, and anything else you want to include. Adding these elements will make your LinkedIn profile look more impressive to anyone who views it. It's a good idea to use a professional picture for LinkedIn to represent yourself in the best possible light because LinkedIn requires that people have an actual photo of themselves when they sign up.

4) Optimising Your Skills:

The fourth thing on the list is LinkedIn skills. This step includes writing out your LinkedIn skills, using keywords, and ensuring that you have LinkedIn linked to your other social media accounts so people can find you more easily by searching for specific LinkedIn skills related to what you do or who you are.

5) Optimising Your Interests:

The fifth step is optimizing your LinkedIn interests because LinkedIn has an exciting module similar to FB likes but better. After all, this gives you a lot more room for creativity. There are many fewer things that users choose as their LinkedIn interests than they do with Facebook likes. It's also a good idea to use LinkedIn insights to monitor your LinkedIn profile so you can see what people are saying and doing with LinkedIn.

6) Optimising Your Additional Info:

The sixth step is LinkedIn additional info. The second last step includes linking it to social media accounts that show off who you are, such as other social media accounts, personal blogs or websites, and any other type of personal branding information that would interest anyone looking at your LinkedIn profile.

7) Making Sure You Look Professional:

The last thing on the list is making sure you look professional by adding a picture, including all necessary information about your work experience, writing out all of your skills related to what you do for work, and making sure skills, interests, and additional info is all aligned with your brand.


The article covered all the steps one needs to take when optimizing their LinkedIn profile and how to do this. It provides 6 points that anyone trying to optimize their LinkedIn profile should consider, such as setting up your profile and assuring a well-rounded profile picture with work experience included on the page.

Note: This article was originally published on LinkedIn on 15th August, 2021.

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