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Benefits of Hiring a Professional Copywriter


Disclaimer: Just wanted to give you a heads up - this blog post has some affiliate links in it. I wanted to let you know that if you purchase anything from the linked websites, I'll receive a commission. But don't worry, it won't affect the price you pay at all. In fact, clicking on these links may even help support my work here on the blog. I just wanted to be transparent and make sure you knew what you were getting into. Have fun browsing and thank you for your support!


Introduction


Copywriting is the art of strategically planning, carefully writing and designing to communicate with your readers.


This skill is gaining popularity because it's a lot more than just writing words-it requires careful planning and design to get a message across.


"Copywriting" is also known as advertising copywriting which focuses on promoting products or services through various media avenues that include radio, television, print ads and online banners.


A copywriter communicates the benefits of a product or service by using persuasive language to sell an idea or generate interest in information about a particular subject.


A copywriter must target their audience to effectively promote whatever they are working on for their client while still being truthful about marketing.


If you have a business, it's best to hire a copywriter first before investing in marketing. To sell your products and services well, you must explain them through the eyes of a consumer. That's where professional copywriters come in by creating messages that their audience can relate to and understand.


They can connect with potential clients and make sales.


1. How You Benefit by Hiring a Professional Copywriter


When you have hired a copywriter, they can take care of everything that involves writing for your business or brand.


They will be responsible for creating compelling content for your ads, website and blogs, as well as making announcements about special promotions or discounts on specific products or services.


Your copywriter can also promote your advice or offer through guest blogs on various blogs that might be interested in your work and get your business known by many more people online.


They'll offer you product or service suggestions, write compelling copy that creates an emotional connection with your customers and adequately edit everything written to be genuinely effective.


2. Benefits of Professional Copywriting for Your Business


A competent copywriter may help you boost your sales and improve your internet presence through search engine optimisation (SEO). The more people know what you have to offer, the better their chances of purchasing, especially if copywriting is involved.


When you have professional copywriters working for your business, they can also help with designing and layout any advertisements or marketing materials.

They will create all the necessary promotional items to reach your target audience, like Magazines ads, brochures, and sales letters for newsletters.


Professional copywriters are also able to utilise e-mail marketing campaigns to boost sales even more.


Copywriters can use contact lists of potential clients to send out targeted newsletters that promote your product or service and increase a deal.


3. Benefits of Professional Copywriting for Your Blog


When you hire a copywriter to take care of your blog, they can use the same copywriting techniques as they would if you were selling something. For example, when copywriters create content about how-tos and tricks for things like cooking or DIY projects, it becomes difficult to convey information without sounding like an advertisement.


Copywriters can also help you with your search engine optimisation (SEO) as they know what words to include to get your blog indexed by different search engines like Google and Yahoo. They will also be able to use keywords when writing content so that your potential customers can find your offerings online easily.


4. How Can You Utilise Professional Copywriting?


Once you have hired a copywriter for your business or blog, they will send you monthly reports detailing their progress.


With these reports, you can check to see how effective the copywriters' work is by simply looking at the statistics on your website's analytics or check out what people are saying about your products or services online.


They will also provide you with samples of new copies they have written business can use in your business, such as - Newsletters - Sales letters for print ads - Website content.


5. How Much Does Professional Copywriting Cost?


Hiring a professional copywriter is affordable and could save your business money by increasing sales and customer loyalty.


Depending on your industry, copywriters may bill anywhere from $50 to $250 per hour, with the average cost being around $100 an hour.


You can find a reputable copywriter through portfolios on their websites and referrals from friends and colleagues in your industry. If you are looking for someone to take care of your blog, check out the Copyblogger Media site to find a copywriter experienced with writing content for the internet.


Conclusion


Copywriting is a skill that both individuals and businesses can utilise in many different ways for your business. It's essential to find the right copywriter- one who understands how you want them to serve and their price point, including their experience working in the industry. When hiring professional copyright, it's also helpful if the person has experience writing content on digital platforms or blogs like yours.


Before deciding whom to employ, make sure you understand all of these benefits to knowing exactly what value they will provide to your company.



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Are you looking for a copywriter?


I am a professional copywriter with years of experience as a marketing strategist.

I have extensive knowledge about various industries as a direct result of my work as a business consultant and can help you with your business or blog needs.


I will provide monthly reports detailing my progress, so you can see how effective my work is by simply looking at the statistics on your website's analytics or check out what people are saying about your products or services online.


I also provide samples of new copies I have written that you can use in your business, such as newsletters, sales letters for print ads, and website content.


I charge $55 an hour and I can even jump on a call with you and get your copy sorted LIVE with the help of my favourite Ai Copywriting tool.


If you are curious to learn how this works, book a 45-Minute Free Consultancy with me here.

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Note: This article was originally published on LinkedIn on 30th August 2021

Disclosure: This blog post contains copywriting services, and the opinions expressed here are my own.

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